The Joys of Marketing: Changing Human Behavior with Advertising

The Joys of Marketing: Changing Human Behavior with Advertising

May 17, 2013

This morning I came up with an idea for a customer campaign I’ve been gnawing on this week. I was selling a product to a rather conservative industry. I wanted to come up with something fun and relevant that hit their pain points. Something interactive. Most of what I do at my day job is lead generation, but there’s some direct sales work, too. When I...

God’s War UK: Two Years After My First Novel, Some Thoughts

God’s War UK: Two Years After My First Novel, Some Thoughts

May 2, 2013

Today’s the release date of my first novel, GOD’S WAR, in the UK. It’s been a long time coming, and a process not without its hiccups. But the day’s here. I’m told book stores have ordered it, even(!), and it’s sitting out on shelves across the pond and hopefully soon, across the globe. Writing a book can be a lonely process,...

Cutting Down on Internet Noise (and Delivering Greater Signal)

Cutting Down on Internet Noise (and Delivering Greater Signal)

Apr 30, 2013

One of the unforeseen benefits of reading Nate Silver’s book, The Signal and the Noise, was that it encouraged me to take a look at the way I was consuming information. As somebody working in marketing, I live on data. We need to know what our target market wants, how they talk, where they go (so we can market to them there), when they click, why they click,...

Blue, Blue Heaven

Blue, Blue Heaven

Apr 29, 2013

If you’re a spec fic writer, you’ve probably heard of Blue Heaven, a novel writing workshop/retreat that’s been running for 10 years now.  I’d never been to Blue Heaven, but was familiar with the format. What I appreciated at this particular point in my career is that, unlike Wellspring last year, this one wasn’t solely a workshop...

Hiding About, With Bonus Creatures

Have gotten more done on new book in three days than I have in four weeks, which I suppose is the sign of any good writing retreat. I’m somewhere in North Carolina, enjoying very Pacific-Northwest-like weather. I also have limited access to wi-fi (mostly self-monitored, but the wi-fi really is kinda spotty), hence the radio silence. Also, they have these...

What You Should Be Reading

What You Should Be Reading

Apr 7, 2013

And now, back to why it is we’re all here in the first place. Here’s what I’ve been reading, and some recs.           THE DINNER I don’t read a lot of literary fiction these days, but the idea behind this one – that you’re introduced to a character you have some sympathy to begin with who you slowly...

Deal/No Deal: Why I Am Considering the Skyhorse/Night Shade “Buyout”

Deal/No Deal: Why I Am Considering the Skyhorse/Night Shade “Buyout”

Apr 5, 2013

I’ve been reading a lot of responses to the “deal” proposed by Night Shade Books and Skyhorse/Start Publishing, and as pretty much everything has been leaked every which fucking way (kicked off, no less, by a stupidly inaccurate and ill-timed Tweet by one of Night Shade’s own owners, which should surprise no one used to dealing with them). Myself and...

Switch to our mobile site