This how they did in my day job team in Jan.
The roundup here is a good compilation of the impacts on the people at ground zero in the LLM wars.
The job kept the team intact long enough to train bots, then fired 75% of them.
If you wonder why I have clear eyed view of where we are with LLMs, this is why. I was there when it went down.
Reading these reminds me of how fast it was. I remember first time I watched GPT write a 4th grade essay. Thought “ok, content mills are screwed but we’re ok.” Then 6 months later an SEO showed me how she programmed a GPT into a client’s voice using a coding key for tone, voice, sentence structure..
That was the moment I knew we were fucked.
Someone still has to come up with the strategy, and review and orchestrate all this content, and write all the GPTs. There’s jobs to be had doing that. But the sheer amount of content you’re asked to manage now is truly breathtaking. And it’s “good enough” for the vast majority of corporations.
I appreciated reading these because the emotions all resonated so hard. You go through the five stages of grief. The timeline aligns with my precise experience as well. 2022 was whatever it’s fine, fun toy! 2023 we dropped a keystone client. 2024 clients left in droves. In early 2025, it was over
Work as we knew it changed utterly. You adapted or died. As these examples show, most people could not adapt. It was industrial revolution in real time. One person here points out marketing strategy jobs to manage it all are still in demand.This is where I landed, with hybrid strategy, execution job
“the pre-AI days of junior copywriting roles and freelancers being able making lots of money writing non-AI content seem to be long gone. I think those writers who don’t lean on AI and find a way to make it through will be in high-demand once the AI-illusion starts to lift en masse.”
There will be correction to current shit storm; but nobody was able to put the industrial revolution back in the box. You figured out how to survive it. It’s the fucking hunger games out here, and I think only those real deep in it realize how much it’s transformed everything. And how deeply.
So many folks talking about all this like it’s a hypothetical, or a “if we don’t do this then this will happen.” It’s not. It’s already happened.
It’s already here.
