At various conventions, I’ve had new(er) authors come up to my signing table or come up to me after a panel and basically just give me their cards. I’ve also had authors hand me their books or, in the case of a couple of very smart new authors, ask if they can swap one of my books for theirs, so it’s a win/win for both of us (this is how I met Myke Cole and the reason I read Run Time by S.B. Divya, which I enjoyed and tweeted about. That is A+ networking).
Yet the question I hear from folks is, generally, is this worth it? Like, to just give an author your card cold? Or will they think you’re a pushy jerk?
To which I respond, well, it depends.
At my level, this happens rarely enough that I still do, in fact, read your business card and check out your work. This goes for folks who just hand me one after a signing as well as those who hand me one after we’ve talked at the bar for awhile. I do actually go to your website and – if you have a book up on Amazon – I will read the first couple paragraphs of your book to see whether or not I like the prose style or not (truth be told, if you have a crappy website and crap covers, I will be less likely to take this step, though, as these things do signal that the books, too, may not be great. When you are quickly sifting through information after a con, you make snap judgments). What I generally find is that most authors aren’t writing in genres that interest me, but yes, I will take you more seriously next time if I read a few paragraphs of your book and you’re clearly very skilled. True story! (this is how I met my sister from another mister, Melissa F. Olsen, who is not only very funny, and great to hang out with, but super talented, even if the genre she generally works in isn’t up my alley).
That said, if I was going to a con every month and got handed forty business cards, I’m going to be less likely to do this. At the rate I do events, though, and based on the number of cards and books I get, I do still take the time to connect work with a face. This is one reason I don’t recommend networking a lot until your work has reached a certain level, because you want to put your best foot forward when you meet people. There are plenty of writers I will hang out with whose work I don’t read or don’t like or can’t get into, but if your goal is to connect with an author who might like your stuff and talk about it, it’s useful to find authors who will like it and ensure that it’s at a pro level.
If you’re an author without any work online – no short stories, no books – I’m not sure how useful it would be to try and connect in this way. I don’t read unpublished work (this is a general rule that most writers stick to), and while I might suggest you talk to my agent, I’m not going to recommend someone to my agent with a personal note or anything without having read any of their work (and though personal recommendations might surface you higher in a slush pile, again, it really comes down to the work). You should really just go to cons to have fun and forget just dropping business cards off to every. single. person. after a panel (pro tip: don’t do this. I’ve had several people go up to panelists after a panel and hand ALL of us a card. Yeah, spray and pray is not a great strategy, and signals that you are unprofessional).
To be honest, the most annoying cards I get handed are from people who clearly have no idea who I am and are just trying to generically “network.” If you’re a fan as well as a writer, or if you think our work is similar, or if we have a fun conversation at the bar, yes, by all means, approach me with a card! But, like, if you write funny stories about aliens and have no website and no idea who I am except that I write stuff on the internet and we’ve never talked before, why are you handing me your card after a panel? What do you hope to get out of that? Save your money.
Be strategic in who you approach, when, and for what reason. It’s perfectly appropriate to hand me a card at a signing after squeeing about my work, or after we’ve chatted in the bar about Pokemon, but just randomly shotgun spraying writers you have only tangentially heard of “from Twitter” wastes your time and ours.