I know it’s the way I approach a lot of my posts. Good to think about. Human beings aren’t all about logic, really. We kick straight from the gut.
Take the issues out of the clouds, and put them back in the bloody field where real people are dying.
From the Salon piece:
With the Republicans in charge, it now becomes the work of the left to frame the social issues it wants to influence — for example, homophobia, racism, war and xenophobia — by telling stories that are easy to relate to and enable people (of all kinds) to root for the oppressed, the wounded and the underdog. This “Oprah approach” — giving people an immediate connection to social issues by making them personal — can change people’s minds about deeply held beliefs.
These stories — unlike those that the right crafts, such as the embellished tale of Iraq veteran Jessica Lynch, or the Swift Boat group’s attack ads about John Kerry’s Vietnam service — don’t need to be manipulated or created. They exist already. Progressives just need to be willing to tell them, and by doing so express which core values they think people need to hold on to and which ones they must discard and replace with new values.